Berlin – 2017-10-12
At a time when trust in traditional media is perhaps at an all-time low, ironically, it is the crucial factor underpinning radical change and future success in the news industry, according to the just-published World Press Trends 2017 report.
The report, published by the World Association of Newspapers and News Publishers (WAN-IFRA) on the occasion of IFRA/DCX Expo [1] in Berlin, analyses the data collected from WAN-IFRA’s annual survey of more than 70 countries, in addition to the insights and data from its global data partners.
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales(print and digital) in 2016.
And the driving force in that trend toward building loyal audiences with high-quality journalism is no doubt trust, the report finds.
“The decline in trust is the biggest risk we face as an industry, and all our efforts must be with the aim of getting it back,” Mr. Peyrègne said. “We used to trade in attention. But trust is our new currency,” Mr. Peyrègne said. “Any decline in trust erodes the foundation of our business: credible, first-rate journalism.”
WAN-IFRA’s report [2] is focused on three themes: trust, followed by “from reach to relationships” and “advertising rebooted,” featuring the global and regional data and insights that have come to be expected in the annual report. But this year it features new traffic insights from global data partner Chartbeat.
Here are some of the findings to consider...
Despite the increasing focus on reader revenue and the overwhelming domination of digital advertising by Internet giants, publishers have opportunities to carve out more of the ad pie by forming alliances and leveraging their high-quality brand environments.
WAN-IFRA’s global data partners include Zenith, Ipsos, Chartbeat and PwC, national associations and contributors. The report is also supported by technology partner, CCI.
The report is available for download (free to WAN-IFRA members; charge for non-members): http://www.wan-ifra.org/wpt_2017 [3]
WORLD PRESS TRENDS DATABASE
World Press Trends has been published by WAN-IFRA since 1989. The data is compiled in an interactive database and this an annual report, both available to WAN-IFRA members without charge. For non-members, WAN-IFRA offers the database by individual access, on an annual subscription basis, and IP access that allows companies, universities or libraries to provide access to any number of users. Full details can be found at http://www.wan-ifra.org/wpt [4].
WAN-IFRA REPORTS
WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Latest reports published in September 2017 include:
Links:
[1] http://wan-ifra.createsend1.com/t/d-l-utbjhk-hiuiljiyu-y/
[2] http://wan-ifra.createsend1.com/t/d-l-utbjhk-hiuiljiyu-j/
[3] http://wan-ifra.createsend1.com/t/d-l-utbjhk-hiuiljiyu-t/
[4] http://wan-ifra.createsend1.com/t/d-l-utbjhk-hiuiljiyu-i/
[5] http://wan-ifra.createsend1.com/t/d-l-utbjhk-hiuiljiyu-o/
[6] http://wan-ifra.createsend1.com/t/d-l-utbjhk-hiuiljiyu-b/
[7] http://wan-ifra.createsend1.com/t/d-l-utbjhk-hiuiljiyu-n/
[8] http://wan-ifra.createsend1.com/t/d-l-utbjhk-hiuiljiyu-p/