media innovation day


An initiative of WAN-IFRA´s Global Alliance for Media Innovation, nextMedia.Hamburg and the City of Hamburg as part of the World Publishing Expo 2015



Media Port, Hall A1, 10:00 to 17:00


Sponsored by PPI Media: Case Study

From magazine to network: The digital future of magazine impulse with Content-X

Speakers: Ole Jendis, Verlagsleitung Impulse Medien GmbH
Eva Weikert, CvD Impulse Medien GmbH
Jan Kasten, Geschäftsleitung ppi Media


Welcome to Media Innovation Day

Speakers: Vincent Peyrègne - CEO, WAN-IFRA
Prof. Dr. Stephan Weichert - Hamburg Media School (HMS) / Digital Journalism
Andreas Wrede - HMS, Medienmanagement/ InnoLab


How technology influences news business, content and revenue models

Speaker: Prof. Jeremy Caplan - Director of Education, Tow-Knight Center Entrepreneurial Journalism at the City University of New York's Graduate School of Journalism


The modern local newspaper and what it should offer its reader in the cross media age

Speaker: Hannah Suppa - Deputy Editor-in-Chief, Head of Digital, Hannoversche Allgemeine Zeitung (HAZ)


Questions & Answers

Moderated by:
Prof. Dr. Stephan Weichert - Hamburg Media School (HMS) / Digital Journalism
Andreas Wrede - HMS, Medienmanagement/ InnoLab




Anorexie – Today we are all anorexic

Speaker: Nora Burgard-Arp – Journalist and author

Her multimedia project on anorexia objects the actual trend of reporting on eating disorder; nominated for “Grimme Online Award 2015”


A data journalistic consumer portal on energy turnaround

Speakers: Marvin Milatz - Journalist, VOCER Innovation Medialab
Simon Wörpel - Coder and Journalist, VOCER Innovation Medialab


A visual context blog with text, animation and video

Speaker: Gerret von Nordheim - Journalist, VOCER Innovation Medialab


Growing importance and diversification of online marketing

Speaker: Philipp Westermeyer - Co-Founder and CEO, Online Marketing Rockstars


Combining digital storytelling, science and entrepreneurship

Speakers: Georg Dahm and Denis Dilba - Co-founders and editors-in-chief, online science magazine “Substanz”

Nominated for “Grimme Online Award 2015”


Sponsored by PPI Media: Visit Impulse Medien

Economy Magazine, Hamburg, Content-X in operation

12.25 Bus transfer to Impulse Media, Busfahrt zu Impulse-Medien
13:00 Lunch snacks
13:30 Impulse presentation
13:45 Questions & answers
14:30 Bus transfer back to Expo
15:00 Arrival at World Publishing Expo

More information and registration here.



Prof. Dr. Stephan Weichert - Hamburg Media School (HMS) / Digital Journalism
Andreas Wrede - HMS, Medienmanagement/ InnoLab




Beyond Hyperlocal – A panel on trends in news media journalism

Moderated by Prof. Kai von Luck, Hamburg University of Applied Sciences (HAW), Smart Home Laboratory

Panelists: Susanne Draheim, Sociologist
Martin Kohler, Urban Researcher
Matthias Müller-Prove, User Experience Principal
Stefan Wölwer, Interaction Design

Hyperlocal is not a term, but a trend in journalism and news media that revolves around one belief: “People will only be driven to consume and pay for content that is highly relevant, and that is mainly local content.” (Antonella Mei- Pochtler, Boston Consulting Group). Consequently the future of news media is seen in targeting small communities and deliver content of their immediate vicinity in real-time.
The relevance of news for residents and business owners can be determined on two dimensions: time and geography. The closer to these dimensions, the more relevant (and less manageable for mass media) it becomes. Beyond the still untested hope that local content is the only content people will be paying for – it has also left a blank spot on what locality actually means. In times of social media conversations mediated by a diverse range of mobile devices to geographically faraway places. “Proximity” does not necessarily converge with “geography” or “time”.
Social proximity might be an even more important driver for perceived relevance. Kai von Luck (HAW) will discuss with panelists what might be on the horizon beyond hyperlocal defined as media for a small geographic area.


Virtual Reality for future news media

WAN-IFRA Global Alliance for Media Innovation, GAMi

Welcome by Andrew Perkis, Professor, University of Science and Technology

Recent technological advancements have led to exciting new ways of telling stories. Specifically, the ubiquity of the Internet and advances in displays, mobile devices and sensor technologies made it possible to create highly immersive virtual and augmented realities. Displays, such as immersive 3D goggles, augmented reality glasses, and light field projectors, make it possible to merge virtual and real world media. This panel will discuss the opportunities and challenges involved in immersive as well as “fragmented storytelling”, (also known as “transmedia storytelling”) where a story is scattered across different media and devices.


Entertain Yourself by Changing Yourself through Immersive Virtual Reality

WAN-IFRA Global Alliance for Media Innovation, GAMi

Speaker: Mel Slater, ICREA Research Professor, University Barcelona

In this talk we will show that counter to common sense, although we tend to believe that our bodies are relatively stable it is surprisingly easy to give generate the illusion that our body has radically changed. Specifically, it has been shown using immersive virtual reality technology that an illusory transformation of the whole body via substitution of the real body by a virtual body can be achieved. In this talk I will describe some of these illusions, and concentrate more on their behavioural and attitudinal correlates. It turns out that if you have a different body then at least temporarily this affects your attitudes and behaviours, opening up new experiences and feelings. This can be used for great advantage not only for science in understanding how the brain represents the body, but also for various forms of rehabilitation and entertainment.


Is virtual reality the new play ground for journalism?

WAN-IFRA Global Alliance for Media Innovation, GAMi

Speaker: Deniz Ergürel, R&D Director, Zaman Media Group, Turkey

We're living in a time where consumer demand for Virtual and Augmented Reality devices is exponentially increasing. By 2020, both VR and AR market is expected to reach 150 bln$ with 55 million Head Mounted Displays (HMDs) available. This new technology is expected to heavily disrupt the gaming and entertainment businesses. But what does this new technology offer for today's media? And can we find new forms of storytelling?


A Primer for VR Production and Storytelling

WAN-IFRA Global Alliance for Media Innovation, GAMi

Speaker: Niko Chauls, Director Applied Technology, Gannett, USA

Learn the nuts and bolts of physically producing virtual reality content. What are the emerging video, audio and software solutions and how does the production of immersive content differ from traditional 2D? How can news organizations learn from others and capitalize on their own expertise and audiences as they shift to producing in 360 and 3D? What new technical skill sets are required? What kinds of budgets are required?

Storytelling in 360 and 3D is a new and exciting challenge that provides tremendous opportunity for forward-thinking content creators. What are the methods for directing audience attention in 360 that are subtle, effective and integral to the experience? How do producers move beyond novelty and gimmicks and become adept VR storytellers


News in Virtual Reality: why now?

WAN-IFRA Global Alliance for Media Innovation, GAMi

Speaker: Louis Jebb, Founder and Chief Executive, Immersivly Ltd, UK

The problem: many people globally are alienated from mainstream news because they are tired of being frightened by it or subjected to exaggeration and sensationalism.
The solution: an approach to news that puts subjects properly into an informed long-term context. This need has spawned a crop of explainer websites. The natural sequence to this is to use virtual reality - whether video or computer-generated - to put the viewer into the heart of the action. And to use the platform to give the viewer a sense of agency, of genuine interactivity. This amounts to a say in the final edit, one that can renew trust in news.
Louis Jebb founded in 2014 to answer this need, to make people care about news and its subjects. The rapid proliferation of platforms and headsets means that the platform is ready to go mass media. Gaming headsets launched Q4 2014 and Q1 2015 will give a massive boost to content demand already felt on mobile devices. To show how to capture this market, is developing channels of repeatable programme formats at cost levels that will deliver profit at a mid to high level of commercial sponsorship for itself and its partners.



WAN-IFRA Global Alliance for Media Innovation, GAMi

Moderated by Andrew Perkis, Professor, University of Science and Technology




Organised by:

Academic Partners


The media innovation day is part of the World Publishing Expo taking place in
Hamburg Messe und Congress GmbH - Messeplatz 1, 20357 Hamburg, Germany

Learn more about the World Publishing Expo 2015!

Innovation Tours

Visit Innovative News Publishing Projects in Hamburg

MONDAY, 5 OCTOBER 18:00 - 21:00

Two itineraries:


Get to know the media lighthouses of Hamburg and the places where innovation comes alive

Visits include: Spiegel Online, Google Hamburg and betahaus Hamburg


Be inspired by Hamburg’s most advanced media labs. Learn about research approaches far beyond recent business models - Hamburg University of Applied Sciences (HAW)

Visits include: Berliner Tor: Living Place Hamburg and Finkenau: Holodeck laboratory for media technology

45€ per person and tour, includes catering. HOW COULD I REGISTER? Save your place today!
Innovation Tour 1 is fully booked, no more registrations possible.



Contact us! Manfred Werfel (tel +49 69 24 00 63-0)

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